Advertising in the automotive industry
The Automotive AdForum looked at which advertising has been effective for brands and which hasn’t
On Friday September 13, Ornico and the FM hosted the Automotive AdForum, joined by a panel of advertising and marketing industry leaders who analysed trends in the automotive industry. It’s a sector that is particularly competitive, with advances in technology driving innovation, which in turn is increasing advertising spend brands compete to win buyers.
Leading the pack in terms of spots across media is Hyundai, focusing primarily on the Tucson model, followed by Volkswagen. According to Ornico, VW has a higher spend than Hyundai and both brands were in the same leading positions this time last year...