Technology changes the game
Technology is fundamentally altering the relationship between brands and consumers
Both businesses and societies that have accelerated their digital transformation efforts have been rewarded with faster growth. In fact, digital transformation has the potential to unlock value of about R5-trillion across multiple industries in the next decade, potentially moving the needle of economic growth in SA. So said Wayne Hull, MD of Accenture Digital, at the annual IAB Summit earlier this year.
Digital technologies, he said, will play a role in nearly all areas of consumers’ lives, significantly affecting sectors such as education, health care and even agriculture, and it will provide improved access to services for citizens. However, as SA lacks universal internet access, providing all citizens with affordable digital connectivity is the first challenge.