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Hilton hotels rule the roost
While Mercure has claimed the title of the world’s strongest hotel brand, Hilton has cemented its position as the world’s most valuable. Marriott’s brand value plummeted but its entry into the home rental market could lift its fortunes
Hilton has extended its lead as the world’s most valuable hotel brand, while the total value of its brand portfolio within the Brand Finance Hotels 50 ranking has overtaken Marriott’s. The latest report by consultancy Brand Finance says Hilton’s brand value growth (up 17% to $7.4bn) was largely driven by a strong revenue increase over the past year, cementing its leadership spot in the industry. Hilton has a strong presence in SA. (See graphic.) It is also making major inroads into the African market through the Hilton Garden Inn chain, opening four properties with 14 more in the pipeline. Many of these represent first-in-country openings for Hilton Garden Inn and for the Hilton enterprise as a whole, including Botswana, Zambia and Uganda. Speaking at the recent Africa’s Travel Indaba, John Greenleaf, global head of Hilton Garden Inn, said Hilton Garden Inn has developed a prototype specifically for the region "while maintaining the brand’s signature light, bright and airy design [a...
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