Sales can come from almost anywhere online, research shows, and the cost of cart abandonment is high
Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers
The banking landscape in SA is seeing significant change; the new banks emerging to disrupt the sector are showing rapid growth in their customer base while using little to no advertising.
According to research conducted by Ornico, between November 2018 and January 2019 there was a decrease in advertising spend among the top banks, as compared to the same period a year earlier. Analysing the two periods, Ornico found that SA’s top financial services institutions had fewer new adverts flighting for the first time across all mediums. Of the top six banks whose advertising spend was analysed, only Absa was consistent in the number of new advertisements it released.
Number of new ads by banks from November 2017 to January 2018 and November 2018 to January 2019
The two periods show a decline of 38% in terms of new advertisements flighting for the first time, released by the biggest brands in the sector. Nedbank, Standard Bank and African Bank show the biggest declines, pointing to ...
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email email@example.com or call 0860 52 52 00. Got a subscription voucher? Redeem it now
Would you like to comment on this article? Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.