In addition to the political winds of change taking place this week there have been two significant agency announcements: Dentsu Aegis Network has acquired a majority stake in FoxP2 and it’s the end of the road for Y&R South Africa, which is being merged with Native VML to create a new entity called VML South Africa. The acquisition of FoxP2, an agency with a reputation for business-focused creativity, fills a gap in the Dentsu Aegis Network SA offering, given that creative services have represented only around 15% of Dentsu’s revenue in SA. FoxP2 certainly fits the bill in terms of an established creative profile. It was launched in 2005, and despite not managing to land a large founding client in its first two years, it soon garnered creative accolades. In more recent years, under the leadership of MD Charl Thom and executive creative director of its Johannesburg office, Grant Jacobsen, the agency has developed into a big-brand boutique agency with clients that include FNB, Stanl...
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