Raising the advertising remuneration rate
Demand for skills in advertising and marketing — and increasingly in the digital sphere — is driving up remuneration packages, as the latest Ad Talent salary survey finds
Leading an advertising agency in Johannesburg remains more lucrative than in Cape Town, though positions in both cities have had an increase in monthly remuneration by at least R30,000. This, says one agency chairman, is because skills are becoming hard to find as brands plunder agencies to offer better-paid marketing jobs. A case in point was the departure of Ogilvy & Mather CEO Abey Mokgwatsane last year to become Vodacom head of brand and communications. The 2017 Ad Talent salary survey finds the minimum monthly pay for an agency boss with five years’ experience is R150,000 in Joburg and R130,000 in Cape Town. Key to any agency-client relationship is the account director — essentially the daily liaison between the strategic and creative team and the marketing department being serviced. The minimum monthly salary is R48,000 in Joburg, up from R45,000 a year ago for a person with over five years on the job. One marketing executive says: "Good account directors hold the account fort...
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