For millennials, (those born between 1979 and 2001), the Internet has always been a fact of life.  So, too, has climate change, widespread socio-economic injustice, threats of mass extinction, terrorism, unchecked human consumption and waste.  Every generation is shaped by its times, and many social historians focus on marrying awareness of parenting strategies of the day with knowledge of the state of the world to better understand a particular age cohort that is one day going to mature into dominating the world’s economic and political spheres. Millennials’ time of influence has come.  In 2014, millennials in the workplace outnumbered baby boomers, and just a year later they also surpassed Generation X workers. By 2020, the global workforce will be dominated by millennials and they will subsequently control the largest portion of the world’s disposal income.  This is something that, naturally, captures the attention of marketers and makes them interested in understanding the chara...

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