Despite political uncertainty and a depressed economy, Internet advertising spend increased by 13% from 2015 to 2016, according to Interactive Advertising Bureau (IAB) SA’s latest “Internet Advertising Revenue Report”. In fact, Internet advertising spend is up significantly, from R1.3bn in 2013 to R3.95bn in 2016. The report, produced by PwC on behalf of IAB SA, aims to provide the local digital and advertising industry with more accurate insight into digital spend by SA advertisers.
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