The Internet and mobile devices have reshaped the retail environment. With the rise in e-commerce, brick-and-mortar stores have struggled to compete with the depth of the virtual world’s retail offering. This includes the ability to offer a larger variety of categories and products, one-click buy and pay convenience, and the ability to compare prices from multiple retailers, often through the use of price comparison engines. For many consumer goods categories, e-commerce has all but killed off physical retail sales. However, rather than view this digital revolution as a death knell to their traditional business, retailers should be looking to leverage unique trends that are emerging in physical retail space thanks to technology. As a prime example, in many instances price comparison engines are enriching the physical shopping experience.

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.