More education and an industry-wide approach is required to combat the negative effect fake news has on brands and brand safety in the digital environment. This was the conclusion a recent round-table discussion came to at an event hosted by the Interactive Advertising Bureau (IAB) on fake news and brand safety. While fake news and brand safety have increasingly become an issue, both from an editorial and commercial standpoint, current solutions have resulted in companies working in silos to fight the threat. It was agreed that a single, industry-wide voice would be far more effective.
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