For Africa’s creative industry to be representative of the clients and consumers it serves, diversity is non-negotiable, says Nunu Ntshingila, regional director at Facebook Africa. More than that, young digital talent must be supported in the industry through mentorship and knowledge sharing. Ntshingila points out that there is a host of diverse talent to found in Africa and the Middle East. She says it is encouraging to note the success of women in the industry and the commitment of what she calls the “old hands”, as well as the new talent in terms of connecting with each other at events such as the Open Chair sessions. “I am optimistic about where women are and where we can get to,” she says. “However, I also believe that one can always do more.” Facebook’s programmes and participation at Loeries Creative Week this year echoed Ntshingila’s sentiments. The brand sponsored the student category of the Loeries Awards once again this year, and ensured that the workshops it hosted durin...
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