Gender equality within the brand communications industry is an issue close to the heart of Suhana Gordhan, creative director at FCB Johannesburg and this year’s Loeries chair. Gordhan cut her teeth in the industry when it was still very much an exclusive boys’ club. Though things have changed significantly since then and the industry is far more inclusive than it used to be, she maintains that there are still not enough female faces at senior agency levels. She says this is because some women don’t believe the industry will support them if they want to have children while others simply don’t consider a career in advertising an option. She points out that agencies that provide more flexibility and accommodate working mothers are still the exception rather than the rule. Transformation, she says, remains an issue ad agencies are very publicly grappling with, and Gordhan believes the industry is not attracting young people of colour.  “We also battle to keep young women of colour in th...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, Morningstar financial data, and digital access to the Sunday Times and Times Select.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.