A new survey of top SA marketers shows that while half believe they are progressive and adapting to new trends, 42% spend less than 20% of their budget on digital and mobile marketing. The CMO2020 poll in conjunction with Popimedia reveals that 35% spend less than 20% on social media ads and 56% do not use any form of marketing/ad tech to facilitate their marketing process. Popimedia says these results throw into sharp relief the lag between chief marketing officers (CMO) here and their UK and US counterparts, where there is an increasing focus on digital spending. CMOs in these markets say the principal advantages of increased digital spend are sales lead generation and sales growth.

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