Should MTN’s trend of losing brand value continue, there is every chance that Vodacom will close the gap and become SA’s most valuable brand in the near future. Brand Finance Africa director Jeremy Sampson says that despite being plagued by a recession, political instability and a higher unemployment rate, the total value of brands in the table has increased 3% year on year, from R384bn in 2016 to R395bn in 2017. The banking sector, with nine brands, outperforms all other categories, with a total brand value of R100bn, making up nearly 25% of the total brand value of the table. The telecoms sector follows, with R73bn, and retail is third at R49bn. Capitec is not only the fastest-growing bank brand, but the fastest-growing brand overall. There are nine retail brands in the table, with a total value of R48.6bn.

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