The 13th annual Sunday Times Generation Next event will be held on May 11 at the Sandton Convention Centre. Generation Next, which has earned a reputation as a leading youth brand preference event, consists of a youth marketing conference, interactive showcase and an awards ceremony. Sunday Times Generation Next is conceptualised around research undertaken by HDI Youth Marketeers, which sets the agenda for the conference. The event is engineered so guests can hear directly from the youth market, with members of the youth sitting on panels alongside youth marketing experts. As such, it’s an important event for brand, marketing, media and advertising professionals who want to get to grips with consumption habits and trends of the youth market. This year’s study overview will be delivered by HDI Youth Marketeers MD Catherine Bothma. Her address will focus on the key findings of the Generation Next Survey, for which 10,000 young South Africans answered questions about youth culture, beh...
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