The science behind snacking and delicious marketing tactics for 2021
Amidst the backdrop of the global Covid-19 pandemic, people stay home to stay safe, representing a significant shift in consumer behaviour. But, what has the impact of this changing behaviour been in the category of “snacks”? And how have some of SA’s largest snacking companies adapted in real-time to satisfy their consumers’ new needs?
Join Arye Kellman (chief creative officer at TILT), Zainab Mohamed (category brand manager of candy at Mondelez International), Sarvesh Seetaram (director of corporate and group marketing strategy at Tiger Brands) and Yandisa Hene (chief innovation officer at Yanda Innovation Consultants) for the next insightful Financial Mail Redzone in conversation: The science behind snacking and delicious marketing tactics for 2021 online event at 09h00 on Thursday, 27 May 2021...
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