04 June 2020 2 Min Read
consumer culture
Rise of the nillionaires
A new class of shopper — encompassing 70% of SA’s population — has little or no money because of the Covid-19 lockdown. Yet they make up the bulk of the labour force and are a category brands should pay careful attention to
Subscribe to our website to read this article and support quality journalism.
If you’ve already subscribed, simply sign in.
Subscribe Sign In