The Big Read column quoting Business Unity SA CEO Cas Coovadia’s chapter in the publication “Tipping Point: Turmoil or reform?” refers (“Why business may pull SA back from the edge”, April 16).
It is instructive that the 2024 Edelman trust barometer, which surveys 32,000 people in 28 nations, has for the third year running found that business is the most trusted, the most ethical and the most competent institution in the world.
It concludes that leading in society is now a core business role. Step up, CEOs.
Neil Jacobsohn
Via email
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