LEADING WPP IN SA
WPP’s Tebogo Skwambane on the art of selling and advising
Ad agencies now need to provide intelligence and trend analysis
16 February 2023 - 05:00
The purpose of advertising agencies has long been debated. Are they purely in the business of creating, planning, and handling advertising (and sometimes other) forms of promotion and marketing?
Or has the remit now moved beyond that — to become a valued business partner, steeped in its client’s operations as well as providing intelligence and trend analysis that will profitably move the business needle?..
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