ALGORITHMS
Time to embrace data, Mad Men
CEO of Advertising Analytics says traditional agencies should see the advantages of collaboration with data specialists
08 September 2022 - 05:00
Are traditional advertising agencies afraid of data-science businesses that claim to offer precision targeting and higher value? Talifhani Banks thinks so.
Banks, the founder of Analytics Advertising, a data technology company providing personalised solutions and modelling, says greater collaboration is needed to bridge the growing data-content divide...
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