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Millennials and Gen Z are putting increasing pressure on brands to act in a more sustainable and environmentally friendly manner, and failure to do so could be the death knell for companies trying to sell to this vital market segment.

The “Deloitte Global 2022 Gen Z and Millennial Survey” says 90% of those surveyed are making some effort to reduce their impact on the environment and many are willing to pay more to buy an environmentally sustainable product...

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