MARKET RESEARCH
Turning to AI for the answers
A new market research platform helps to get precise data at about half the cost, say developers
19 May 2022 - 05:00
A new market research platform that uses artificial intelligence (AI) to detect and interpret verbal and nonverbal cues from respondents is set to shake up a usually staid and traditional industry.
Called sens, it is said to have the ability to understand emotions, interpret tone and read physical reactions. It is a joint venture between communication agency F/NE and venture builder YellowSpot. Its approach to data collection is said to enable more precise marketing and gathering of insights at about the half the cost of conventional market research...
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