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Adaptability for marketers: new times, new channels
Adaptability is now even more important for marketers than before, a new report says, but accurate measurement of the return on investment across various platforms is challenging
07 October 2021 - 05:00
When budgets tighten, brands often retreat and pull back on marketing, which can have negative ramifications in both the short and the long term.
While the pandemic remains a significant obstacle for many brands, recovery optimism is growing and businesses of all sizes need to position themselves for future growth. This includes engaging with new consumer groups...
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