Derek Carstens. Picture: Kevin Sutherland/Sunday Times
Derek Carstens. Picture: Kevin Sutherland/Sunday Times

The brand industry is mourning the death of marketing and advertising leader Derek Carstens, who died of lung cancer recently.

He headed SA’s marketing efforts during the 2010 Soccer World Cup. He also led the Ogilvy agency and at one time was marketing director at FNB.

Former colleague Gisèle Wertheim Aymés describes him as a live wire and a man who lived passionately, creatively and with conviction.

Adman Mike Abel says Carstens was a whirlwind of energy: sharp intellect, mischievous, lots of fun and a dynamic businessman and marketer.

Media owner Given Mkhari says he was a gentleman, a strategist of note and marketer extraordinaire.

After leaving the industry he started a food business called Taste of the Karoo.

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