So your communications team wants you to do a podcast?
What should brands know about the medium?
03 June 2021 - 13:50
A few weeks back I spoke to one of our early and most supportive podcast clients. She commented that I must be so pleased that the podcast boom I long predicted in SA has finally happened, and that I wasn’t a madman.
I dispute the last bit, but yes – the “podboom” has happened, and listeners, producers and brands are finally all ears. ..
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