Digital marketing trends are disrupting 2021
Covid-19 has fast-tracked digital transformation, which requires marketers to rethink how to reach their audiences
23 March 2021 - 10:00
App-tracking settings will affect Facebook
Social media channels and many other media platforms rely on the hardware and operating systems of mobile, either IOS or Android. If the roles change in these environments, user behaviour changes too. iOS 14 brings with it app-tracking settings that will affect Facebook tracking, and thus monetisation. Fewer South Africans are at present on an Apple device than on Android operating systems, but it will change. It’s going to be essential that you consider how this will affect your campaign...
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