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Advertising industry pay in a rut
The industry is in for a long, tough haul and right now is not a place where a young, ambitious leader is going to make a lot of money — though digital creative directors and copywriters are in a sweet spot, especially if they have a strategic brain
04 March 2021 - 05:00
Ad industry salaries have largely remained static in the past 12 months as the sector fights to hold on to accounts, faces diminishing marketing budgets and has in some cases been forced to retrench staff.
This picture emerges from specialist recruitment agency Ad Talent Africa’s Salary Survey 2021: Who Earns What in Adland & Marketing in SA...
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