It’s time for the PR industry to start taking Popia seriously
10 February 2021 - 12:00
Much has been made of the Protection of Personal Information Act (Popia) and its impact on organisations across all industries, but scant attention has been paid to the effect it might have on the PR and media relations industry.
It’s tempting to think of Popia as an act that applies more to big corporations – banks, insurance companies and the like. The truth is that irrespective of whether you are a plumber or a PR professional, Popia principles apply to you...
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