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Changing market forces: get smart and be quick
Companies that can master digital collaboration will be best placed to cope with the uncertainties of the new year, a new global marketing survey finds
03 December 2020 - 05:00
As brands face an uncertain 2021, a new global survey says creative thinking in marketing is the most important attribute that will drive growth.
Agility — the ability to respond quickly to changing market forces — as well as dealing with unexpected disruption are also critical survival skills...
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