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Marketing leaders across the globe have had a year of complete disruption. Now, without any discernible trends to work with, they are expected to craft budgets for 2021.

“This year has left markets in tatters,” says Tich Savanhu, head of digital strategy at digital marketing specialist Incubeta. “Globally, companies have had to make drastic changes. Those that haven’t had to downsize have often had to slash their budgets, and the big question remains: When is the recovery coming?” ..

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