FM Redzone digital discussion: Radio in SA
Integrating platforms to support communities and connect stakeholders
26 October 2020 - 10:45
The lockdown, unemployment and general state of uncertainty have had a significant psychosocial impact on communities. During this time radio stepped up to the plate proving its empathy, relatability, adaptability and agility.
Radio integrated platforms to strengthen community reach during this period. Research indicates that listenership has increased globally. Programme schedules shifted and drive time shifted gear as audiences looked to trusted traditional media for credible news and information even amid the rapid uptake of online media services...
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