Though battered and bruised, advertising is emerging from its Covid-19 cocoon
There is a slow emergence of trade in SA, but brands, advertisers and consumers are still feeling pretty battered and bruised, and revenue streams are still low for the majority of industries. A new report by the Publisher Research Council (PRC) distils advertising and ad-tracking data to reveal a clear picture of the impact Covid-19 has had on advertising in the country.
There have been no winners in the advertising game since the Covid-19 pandemic landed on SA shores in March. The PRC’s six-month lockdown adspend and ad-tracking report is based on Nielsen’s WizzAd data and reveals a devastating picture of a decimated sector. ..
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