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Advertising schools: lessons from lockdown
Rethinking teaching at a time of a pandemic: how advertising schools are adapting their teaching methods, and even content, to prepare their students better for a changing world
15 October 2020 - 05:00
The lockdown has forced two major advertising schools to rethink their approach to teaching and re-evaluate where the skills deficit is in the industry.
Ludi Koekemoer, acting CEO of AAA School of Advertising, says the institution was quickly able to introduce remote teaching protocols. "We did that in a very short time by equipping all staff and students with devices like tablets, laptops and iMacs, as well as data, to ensure Wi-Fi connection. We prepared tutorials, trained teaching staff and students and developed best practices to use Zoom, Microsoft Teams, WhatsApp and Facebook."..
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