Empathy as a connector
Tumultuous times call for deeper consumer conversations that connect – or pervasive global consumer cynicism is going to eat marketers for breakfast. Advertising is being deliberately screened out. Our goal of setting off emotional triggers to connect has become even more challenging when we consider the three-second (or less) attention span afforded to advertising by the consumer these days. If you have not yet changed the way you speak to your consumers a year ago, now is the time to shift the dial. The reality is that your media and communications plan should have adapted by now.
From data to decisions..