The advertising industry has seen significant changes over the years, evolving from the Mad Men era and the 60-second TV commercial shot in an exotic location to data analytics, programmatic advertising and a massive shift in how the industry works.
A recent FM AdFocus digital event with Tumi Rabanye, jury chairperson of the FM AdFocus Awards 2020/2021, featured a conversation with Vega co-founder and brand consultant Gordon Cook; Mosito Ramaili, account supervisor at Droga5; and Mbali Ndandani, head of digital for Africa at Unilever. They discussed where the industry is now and where it is headed...
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