Youth consumer revolution
Picky millennials look for brands with a strong digital presence that can engage well with consumers, offer a personal touch and deliver on their promises – and the lockdown may also have led to some long-term changes in attitude
The Covid-19 lockdown is changing the way consumers interact with brands — and none more so than among the influential millennial demographic.
Millennials, also known as Generation Y, were born in the early 1980s, the 1990s and the early 2000s, and are a key market for local brands. And they have the disposable income to make them attractive to marketers...