A survey by Havas ad agency has found that consumers are more afraid of the economic impact of the coronavirus than of actually contracting it.The agency polled 500 economically active citizens. Says chief creative officer John Davenport: "This represents a real danger that South Africans might start to behave in an unsafe manner due to economic fears."And a survey by the company All Told shows that 80% of South Africans are spending less because they are under financial pressure. On average, they are spending more than R5,500 less than before the lockdown started.The study also shows that a quarter of South Africans don’t think they have enough savings to survive a three-month lockdown.

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.