“It’s easy for AI to come up with something novel just randomly. But it’s very hard to come up with something that is novel and unexpected and useful.” — John Smith, manager of Multimedia and Vision at IBM Research

One of the most exciting opportunities the age of big data and artificial intelligence (AI) holds for marketers is the ability to hyper-personalise advertising on a huge scale. The tools we have at our disposal make it increasingly possible to customise messaging and creative on digital platforms for different people without the need for human intervention...

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