Globally, the media industry is taking a huge financial knock as advertisers rein in their spending during lockdowns. Yet there are brands that recognise that now may be as good a time as any to get products and services in front of consumers. Whether they’re newcomers or legacy brands, all are looking for added value to motivate their spending and provide greater certainty of the traction they’ll find in the market.

So, what does radio bring to the table?..

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