FCB Africa: Call us Nahana Communications
Chasing what some might say is the impossible, FCB is relaunching itself as Nahana Communications, a branding group focusing on the moral responsibility of playing a role in the country’s journey in democracy
Often a corporate name change is simply a lick of paint and a new logo.
In the case of FCB, one of SA’s biggest brand communications groups, it’s rooted in a bold new strategic direction. It encompasses the organisation’s belief that it has a responsibility to help rebuild the country and steer the nation in a positive direction through compelling advertising...