Marketing the Future – unlocking the human element in a digital world
At the Future of Marketing conference in Johannesburg, Durban and Cape Town Andy Rice, Anne Thistleton and Shivani Naidoo will delve into how to unlock the human element in a digital world
The IMM Graduate School, in partnership with Nedbank, will be hosting the second annual half-day Marketing the Future Conference in Johannesburg, Durban and Cape Town. This year’s theme, “unlocking the human element in a digital world”, examines how the role of marketers continues to change as technology develops.
While technology has certainly opened up the world of marketing in a host of new and exciting ways – automating processes and creating opportunities for brands to communicate with consumers in different ways across different platforms – it’s placed added pressure on both brands and marketing teams to perform in a much more challenging environment, targeting a more demanding consumer than ever before...
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