Cinema adspend: big screen attractions
Cinema has emerged as the ad medium that has grown second fastest over the past year after the internet. What differentiates film from other mediums is that audiences focus their attention almost entirely on what’s happening on screen, so they absorb and remember more
In the new age of movie streaming, one could be forgiven for thinking that cinema has become the media’s poor cousin. But new figures show that’s not the case.
According to research company Warc, advertising in cinemas globally has grown almost 7% year on year...