Brand sustainability and customer loyalty
The Cocoa Life Programme is Mondēlez International’s way of ensuring its brands and chocolates support sustainable cocoa farming – a business and development imperative
Brands are becoming increasingly conscious that their success is determined beyond the products they sell – transparency around the origin of their products and sustainability have become important factors when determining customer loyalty.
One company that is very cognisant of this fact is Mondēlez International. Its global cocoa sustainability programme, Cocoa Life, works with cocoa farmers to ensure that every player in the brand’s journey is treated with respect, from the producers of the raw materials to the end consumer...