Amazon’s phenomenal brand value growth
The growth of the top 100 brands to a combined all-time high of $4.7-trillion in value reflects a rapidly changing technology-driven world in which brands are less anchored to individual categories and regions, and consumers place more value on richer brand experiences
20 June 2019 - 05:00
With little sign of a growth slowdown, Amazon has become the world’s most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking.
The ranking combines market data from Bloomberg with extensive consumer insights from over 3.7-million consumers worldwide, covering 166,000 brands in more than 50 markets...
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