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The fifth edition of the Sunday Times Generation Next Youth Marketing Conference, presented in association with HDI Youth Consultancy, promises to provide an opportunity once again for brand strategists and marketers to engage on key issues affecting youth decision-making and consumerism in SA. The theme for this year’s conference is “Redefining Cool”. “In an environment where social media technology plays an enormously influential role in defining the sentiment and aspirations youth have towards brands, it’s essential for brand owners and marketers to be ‘woke’ to what is happening in the minds of those aged eight to 23 years,” says Reardon Sanderson, GM group sales and marketing at Tiso Blackstar. “Our commitment to understanding this market for the benefit of advertisers is what has set Sunday Times Generation Next apart as a leader in unearthing market trends and preference.” This year’s conference will include insights about youth culture, trends and behaviour. HDI Youth Consul...

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