To grow the country’s tourism economy it’s vital for SA to be marketed. Brand SA, the country’s official marketing agency, has a collection of professional resources available to the public at no cost that can align brands to the brand of the nation. Brand SA Acting CMO Sithembile Ntombela says these tools include the country logo, guidelines for marketing and event branding, as well as over 3,000 high-quality images. “As a nation, it is up to all of us to help build and maintain a strong brand reputation for SA and ensure a consistent and distinctive image for the country,” Ntombela says. Brand SA has also developed a knowledge hub, Nation Brand Knowledge, to place SA in a more competitive position. Nation Brand Knowledge is a collection of content that touches on various subjects relevant to stakeholders in the trade, business and investment industries. In 2015 Brand SA, partnering with the Marketing Association of SA and Vega School, launched the country’s first Nation Brand Mast...

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