Marketing strategies aimed at township consumers need to be customised based on the nuanced differences that exist among areas
Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers
Meet Mr or Ms Connected. Every day, they check Twitter, Facebook and LinkedIn multiple times; watch at least an hour of streamed video and listen to the same amount of streamed music; spend four hours on e-mail; send 50-plus WhatsApp messages; and listen to radio (including online radio) for two hours. During a 12-hour media day, they might spend 30 minutes or less watching traditional broadcast TV.
Though you may be picturing a student or an ambitious 20-something professional, the truth is that Mr Connected or Ms Connected are just as likely to be Generation Xers or even Baby Boomers as they are to be millennials (Generation Y) or digital natives (Generation Z).
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email firstname.lastname@example.org or call 0860 52 52 00. Got a subscription voucher? Redeem it now
Would you like to comment on this article? Register (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.