With business, consumer and investor confidence at all-time lows, businesses that are involved in SA’s ongoing state-capture scandals are not doing the country’s brand reputation any favours, says Leigh-Anne Acquisto, chair of Brand Council SA and CEO of strategic communications consultancy Liquorish Ink.  “A significant amount of damage has already been done – and will continue to be done – unless the public and private sector react appropriately,” she warns. SA’s reputational issues are not one-dimensional, and they include business and political scandals, as well as crimes committed against tourists visiting the country. “The result is that we’re in the midst of a serious reputational crisis that needs to be proactively addressed,” says Acquisto. The first port of call, she advises, is to admit that there is a problem. “Brands tend to overcome adversity when their leaders take a stand. It’s about committing to rectifying the problems and then going about this in a focused and tra...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.