The current economic climate is having a major impact on how people shop. According to research conducted by BMi Research, SA consumers have changed their shopping habits dramatically in the past few years. Shopping trips are more carefully planned and consumers refer to broadsheets and specials as well as comparing prices online before drawing up their shopping lists. “Our research revealed that the more disciplined spouse tends to do the weekly shopping as they are less likely to indulge in impulse purchases,” says BMi Research CEO Gareth Pearson. “Similarly, consumers have recognised the kid pester factor, with the result that many people are choosing to leave children at home while shopping.”
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