A successful email campaign should grow your audience, increase brand awareness, and convert clicks into customers. Five simple tips can ensure a successful, targeted campaign. For starters, you have to know your audience. Sending a direct marketing campaign to a carefully chosen demographic is paramount. Not only is it a waste of marketing budget to send irrelevant messages to the wrong people, it’s a sure-fire way to sabotage the success of your campaign before it begins. On the flipside, sending your marketing messages to a targeted demographic for whom the campaign is relevant, greatly increases the possibility of responses. One way to identify the right audience is by asking what problem your service or product offering would solve for them. If you can’t answer the question, they shouldn’t be on your distribution list. Secondly, make sure there’s a reason for people to act on your email. Give clear directions as to where the recipient can learn more about the offering, and prov...

BL Premium

This article is reserved for our subscribers.

A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Sunday Times Daily.

Already subscribed? Simply sign in below.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now